Its touch-points are constantly spilling over into new ways to engage with your audience. Nowadays, a brand voice can literally mean a brand voice (we’re talking to you Siri and Alexa). Your once sacred, brand guideline protected logo can now shapeshift into a new wordmark every day (we’re looking at you Google).
Our branding ties into an overall Digital Strategy
And with these ever-evolving brand parameters, you need to tap into a resource that knows how to adapt to it all. With the aim not to keep up, but to lead. That’s where we come in. Mixing an inviting concoction of sound strategic insights with a generous splash of creativity to serve up a potent brand ecosystem that increases the value of your company, motivates your workforce and quenches customers’ thirst for your product.
The best logos look almost effortless in their creation. But behind that simplicity is a cocktail of design, disruption, strategy, and technology perfectly blended by a team of brandtenders to present a tasteful and charismatic identity that leaves you with a positive brand impression at every interaction.
It’s time to put theory into practice. To take your strategically crafted brand identity and put it out into the world. To our brandtenders this is where it gets real. Where your brand story, identity, and values coalesce into tangible elements for consumers to see, touch and hear. Whether it’s a business card or a blimp we make sure your brand fingerprint is indelibly on every touchpoint.
Our brandtenders are good with names. They’re well-versed in the nuances that keep catchy from being cliche and clever from being corny. They know the right recipe starts with a good shot of sound strategic positioning and is topped off with a healthy dose of creative juices that result in your name (and tagline) to seamlessly align with your brand values.
T-LEAD begins every project with a branding workshop. The workshop is intended to analyze your company’s Strengths, Weaknesses, Opportunities, and Threats in the marketplace. In addition, we analyze the core target audience and identify key touch-points that will elicit a positive response resulting in more sales or leads for your company. Competitors are fully analyzed and key differentiators’ are identified and capitalized on.
Any web design and development company can build a website. What sets T-LEAD apart is the value that we associate with a company’s brand. We will analyze your brand and develop internet marketing and development initiatives that build upon the identity and unique offerings that already exist. After this workshop, T-LEAD develops strategic design and imaging concepts that set the stage for internet dominance and sales growth.
